The modern intimacy company closed a significant funding round in a challenging market environment, securing the necessary resources for growth. After consolidating its successful presence at Sephora as the first sexual wellness brand to launch in more than 200 stores, maude continued its international expansion through partnerships with LBM, Selfridge’s, and Oh My Cream.
Known for bringing craftsmanship back to perfumery and for creating subtle and highly original fragrances, the brand opened three additional stand-alone retail stores in Hong Kong, Taipei, and London. The growth of the business was supported by product launches and collaborations with inspiring partners. The company also made key hires, setting a solid foundation for further growth and expansion.
Besides successfully onboarding a new investor, which brought robust operational expertise to the team, LOLI launched a new product that is the cornerstone of the brand’s revitalized strategy of upcycling organic superfood waste materials. Sumo Citrus Cleansing Jelly is made from unused mandarin orange peels that are sustainably processed into an effective, concentrated product.
The brand showed improved profitability supported by enhanced operational efficiency as it transitioned the fulfillment operations in-house, achieving full vertical integration. It also revamped packaging, transitioning to greener, more sustainable solutions with 30-100% recycled content. Stratia is obsessed with research and science-backed ingredients that work, a principle applied to developing the Lipid Gold Eye Cream, which strengthens the skin around this sensitive area.
Our Brands' launches
2023 proved to be a highly rewarding year for brands equipped with omnichannel capabilities, displaying resilience in the face of the notable surge in digital marketing costs. Despite refraining from adding new investments to its portfolio during the year, Fable strategically participated in a follow-on round for Perfumer H, a niche fragrance brand. This move aligns with Perfumer H's remarkable growth trajectory, particularly within a category that has garnered significant attention and interest. Fable's decision to reinforce its support for Perfumer H underscores the brand's promising expansion and the strategic vision that Fable embraces in navigating dynamic market trends.
